Charles Morris Price School of Advertising and Journalism

Abstract The Philadelphia Club of Advertising Women (PCAW) was founded in 1916 by sixteen women advertising executives. The Club participated in charitable efforts, offered advertising courses, published a newsletter (Ad-Land News), and hosted social events throughout its history. These efforts garnered national recognition for PCAW as a leading advertising organization. It also won them recognition locally as an organization committed to helping the community through scholarships and charitable...